A new standard for safety on our streets — Vision Zero ensures a basic right of safety for all people as they move about their communities. A commitment to Vision Zero shifts the priority of transportation policies and projects from speed to safety, with the philosophy that crashes can be avoided if streets are designed to protect all people.
Traffic deaths are routinely processed by the public as the unfortunate result of car "accidents" — leaving no one accountable for making changes that can prevent these deaths. Cultural attitudes must change to ensure political accountability around safe streets by applying the same focus to traffic deaths as we apply to public campaigns around drunken driving and work site safety. To prevent traffic deaths, greater collaboration among local traffic planners, engineers, policymakers, and public health professionals is needed. Vision Zero brings together diverse and necessary stakeholders to address the complex problem of road safety.